Job Description

Social Copywriter

Compensation & Schedule

• $25.00–$28.50 per hour

• Monday–Thursday onsite; Friday remote

• Employment type: W2

• Teams interview process

Role Impact

The Social Copywriter drives global brand engagement by developing platform-native, culturally relevant social messaging that connects products and campaigns to audiences worldwide. This role exists to elevate global social strategy through strong conceptual thinking, persuasive storytelling, and high-impact copy. Success is defined by delivering compelling social-first narratives that increase engagement, support product launches and repromotions, and strengthen overall brand voice consistency across markets.

Key Responsibilities

• Develop original, social-first concepts and write copy for global organic and paid social media campaigns, including sales enablement content

• Partner with Social Art Directors and Video Art Directors to concept culturally relevant, platform-appropriate content aligned with global marketing strategy

• Translate brand strategy, campaign objectives, and product positioning into clear, engaging social narratives

• Write a range of deliverables including captions, headlines, hooks, calls-to-action (CTAs), overlays, scripts, and short-form storytelling

• Present creative concepts and copy rationale to stakeholders; manage multiple projects in a fast-paced, deadline-driven environment

Minimum Qualifications

• 2+ years of professional copywriting experience with a strong focus on social media ideation and writing

• Strong command of English grammar with the ability to adapt tone and messaging across audiences, products, and platforms

• Portfolio required demonstrating social-first campaign work and conceptual thinking • Bachelor’s degree in Advertising, Communications, Marketing, or related field

Core Tools & Systems

• Global social media platforms (Instagram, TikTok, Facebook, LinkedIn, YouTube, X)

• Paid and organic social campaign frameworks

• Brand messaging systems and global style guidelines

• Microsoft Teams

Preferred Skills

• Experience supporting global or multi-market campaigns

• Ability to analyze social trends and apply insights to creative development

Legal Notice

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